Post-pandemic, it’s important to re-engage with previous customers and attract new audiences. Pre-Covid-19 the tourism economy was worth £1.23 billion a year, a staggering 9% of Britain’s GDP, and was predicted to grow at an annual rate of 3.8% in the following decade.
That adds up to a huge number of people spending an ever-increasing amount of money on holidays and leisure activities.
As the worst effects of the Covid-19 pandemic ebb, most indicators point to travel coming back with a bang as people look to reconnect, explore new destinations, or revisit old favourites.
However, every single provider in the tourism sector – from premium cruise operators to luxury hotels, the heritage industry and high street chains – is competing for their slice of that same pie.
In such a competitive marketplace your business needs a visual identity that not only reflects your USPs but also helps you to stand out from the crowd.
Jazzbones is a well-established branding and design agency that has worked extensively in the travel and tourism sectors, both domestically and internationally.
From local treasures to far-flung luxury cruises, days out at amazing attractions to new destination launches, at Jazzbones we’ve helped organisations across the travel and tourism sector fuel people’s passion for adventure. And we’d love to see where we could take you.
Jazzbones brings together specialised services, tailored for tourism and destination marketing. It could be a fresh brand identity. Or a strategic, fully integrated campaign that spans digital, advertising and content marketing – and that really gets your customers talking.
Our multi-skilled in-house team includes branding experts, website designers, social media experts, film-makers, photographers, copywriters, illustrators, and CGI specialists.
The wide range of travel companies we have worked with includes Imagine Cruising, Anglo Welsh The Narrowboat Holiday Company, South Australia Tourism Commission, Visit Swindon, Holidays In The Cotswolds, Orion Holidays, Oyster Hotel Group, Discover Your South Africa, Switch on to Swindon, Trailfinders, Blunsdon House Hotel, Chippenham BID and Pride of Britain Hotels.
A great example of our successful work for the travel sector was the Masterpiece campaign for Imagine Cruising. Our brief was to create a nationwide campaign which would make major waves across the travel industry.
The ‘Every Cruise a Masterpiece’ concept featured dreamlike illustrations of iconic destinations placed in the kind of gilt-edged frame you would normally associate with paintings by the Old Masters.
The Imagine Masterpiece Collection featured extensively in national press ads, including full-page ads in The Daily Telegraph, The Daily Mail and The Times, and Imagine Cruising colour supplements in the broadsheets. We also produced Imagine Cruising Brochures and digital assets for the campaign.
Only established in 2011, pre-COVID Imagine Cruising was selling over 60,000 holidays a year with turnover in excess of £200m and industry beating margin and profit metrics. The Masterpiece campaign was a notable element in the company’s rapid growth.
Jazzbones can help you market your holiday brand and services to the right target market using the right channel at the right time. The prize is £123 billion … or at least your share of it!