Wiltshire Air Ambulance needs to raise £3.25 million a year to keep its helicopter flying and to help its crew save lives. The Jazzbones reboot of ‘Lift Off’ magazine is destined to play a major part in getting the charity’s message across, and attracting donations from supporters new and old. In line with WAA’s recent rebranding exercise, the magazine’s new design combines a more contemporary feel with a fresher colour palette (less yellow/green more grey). A combination of personal stories from people who have been rescued and helped by the Air Ambulance with fundraising and event updates make ‘Lift-Off’ a compelling read. Finally, as part of Jazzbones’ fully-integrated service, our production team managed the whole print process and delivered 30,000 copies of the magazine on eco-friendly stock.
"It was an absolute pleasure to work with the Jazzbones Creative team on our new look 'Lift Off' magazine. They really understand our need as a charity for call for actions, which was imperative for our Airbase Appeal that launched in early 2017. We've had a fantastic response from our supporters, many of whom have made donations and have commented on how much they enjoyed reading Lift Off and how much that they liked the new look design and layout."
Design & Digital Coordinator - Wiltshire Air Ambulance
Magazine Design / Branding / Print Production / Typography / Illustration
Photography credit to LloydhPhotography.co.uk