Jazzbones’ remit was to take the SBC created 'Big Idea' and develop the Tech Swindon brand identity and marketing collateral that has synergy with the existing Switch On To Swindon’s identity, but with a tech-influenced twist.
Our close working relationship with that organization and Swindon Borough Council on projects like the Visit Swindon website means we are adept at interpreting their needs, in this case producing exciting design concepts with a futuristic dot landscape logo and tech-inspired typography. Our ability to handle rapid turnarounds was also to the fore when we produced some stunning animations around the Tech Swindon logo for the Nationwide event in just a few days.
In fact, one of the USPs that sets Jazzbones apart from our competitors and bigger agencies is that we are not bound by set-in-stone internal processes that slow down the creative process. In this particular case, our agile design team ‘quickly’ got the Tech Swindon brief, breaking down complex propositions into a simple and clear approach and then seamlessly developing concepts to completion at a really fast pace, all that while maintaining quality and always considering the strategic objectives and implications of the campaign.
Tech Swindon is a ‘big idea’ with a very big future when it comes to attracting even more forward-thinking companies and tech professionals to Swindon, and Jazzbones will be at the forefront of its development giving a major campaign an innovative and distinctive visual identity.