South Australia Tourism Commission Travel Supplement

The South Australian Tourism Commission (SATC) was set up to promote South Australia, the ‘Wine State’, as a premier holiday destination. Responding to a stimulating brief from South Australia Tourism Commission and their commercial partners Qatar Airways and Trailfinders, the Jazzbones Creative team worked tirelessly to meet a tight deadline and produce an eye-catching contemporary supplement that highlights the state’s incredible variety of natural landscapes and ‘go to’ destinations in the ‘Great Road Trips & Journeys’ press insert.

The 20-page, full-colour ‘Great Road Trips & Journeys in South Australia’ supplement for the Saturday edition of ‘The Daily Telegraph’ (05/03/16) showcased the stunning natural vistas of Southern Australia with beautiful images of the Eyre Peninsula, Kangaroo Island and Adelaide Hills, not to mention tourists swimming with sharks in the blue waters of the Southern Ocean and the state’s most photogenic residents … koalas, kangaroos, wallabies and sea lions.

South Australia Tourism Commission Travel Supplement The Telegraph Newspaper
South Australia Tourism Commission Travel Supplement, Magazine inner spread
South Australia Tourism Commission Travel Supplement layout design
South Australia Tourism Commission Travel Supplement brand guidelines
Supplement inner spread
Travel Supplement spread


“Thank you for your fabulous work on the supplement, everyone who’s seen it has commented on how great it looks. Jazzbones’ designers were fantastic to deal with and we will definitely work with you again in the future.”

Trailfinders – PR & Marketing Director