On-brand advertising published in the industry-leading ‘Travel Weekly’

South Australia is busy promoting itself on the world stage with a new marketing campaign to coincide with Qatar Airways’ launch of direct flights to the state capital, Adelaide.

As part of a worldwide campaign, the South Australian Tourism Commission (SATC) tasked Jazzbones Travel with creating a striking range of on-brand advertising to be rolled out in ‘Travel Weekly’, the UK’s leading publication for the travel industry. The ads are designed to not only promote the new Qatar flights but also SATC’s 360º interactive videos (‘Come and swim with playful Australian Sea Lions!’), playable using the Google Cardboard VR Viewer.

Jazzbones developed the ads using Qatar Airways branding in double page, full page and half page formats, as well as Takeover Digital Ads across travelweekly.co.uk, including MPU, Wallpaper and Leaderboard displays. Jazzbones delivered the ads quickly and efficiently and with our usual creative flair.



A fantastic way to explore a destination that you are interested in. There was lots of interest in the 360º videos on the Australia website.

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“Your team was fantastic to work with, so I will certainly work with Jazzbones in the future.”

South Australia Tourism Commission – Marketing Manager