The Jazzbones video production team and in-house photographers were out in full force, high spec cameras in hand, for the two-day launch event at Mockley Manor. The subsequent 2-minute film features interviews with Sue Houldey (Coate Water Care Operations Director) and a genuinely moving testimonial from a gentleman whose mother and wife have both been residents at the Warwickshire home. As he puts it: “Mockley Manor “is not just a care home, it’s home”. It is this homely, empathetic tone that the video captures perfectly. The film also features four professional actors hired by Jazzbones, who we see in different areas of the home, including the new cinema suite. Shorter, edited versions of the film will be used for ongoing social media campaigns.
“We wanted our production to be bright, fresh, friendly and luxurious, appealing to both an older and younger audience,” says Jazzbones designer and photographer, Mitchell Nelson. “The aim was to cover the three main Coate Water Care USPs - high quality facilities, caring, qualified members of staff, and nutritious home cooked food. As well as video, we also photographed the new facilities to allow us to create various promotional materials for both Coate Water Care and Mockley Manor.”