Essentially, we had to create a totally fresh approach for the existing website and brand. We quickly decided that something with a very contemporary ‘digi-tech’ feel was the best way to go. For the colour scheme we took Datalibrium’s existing brand colour of maroon/red and pushed it towards a brighter neon pink, which we felt lent itself to the digital feel. We used this in the form of bright gradients (a brand trend that we predicted would be popular for 2019) mixed with clean white spaces and some darker grey pull-out blocks to break up the layout.
We sourced a fantastic Google font called Titillium which is stylish, clean and perfectly reflects the tech theme we were rolling out throughout the site. As well as the website, we had to look at revamping Datalibrium’s logo. Our concept was based around connections and the transfer of data to reflect the fact that their website is a cloud host service. The overall shape of the logo is based around the letter D and within this shape we created a repeat pattern to represent the transfer of data across to Datalibrium’s host servers.
The website was developed using WordPress, the world's most popular CMS. The script is in its roots more of a blog than a typical CMS. The script as an Open Source is the first choice for most bloggers, but it can also be successfully used for designing simple websites.
Brand refresh / Website design / New logo / Word Press CMS