Close strategic partnership proves ‘fully-integrated’ is not just a buzzword

Terms like ‘strategic partnership’ and ‘fully-integrated campaign’ are often bandied around by brand agencies that are eager to attract new business. Our thriving relationship with Coate Water Care is an example of what the REAL thing looks like.

A family care business with seven residential homes, Coate Water Care engaged Jazzbones to replace its outmoded website with a more contemporary portal. While developing their new mobile-responsive site, we also began working on plans to roll out fresh branding and design templates across the company’s whole range of marketing and communications.

Visitors to care home websites tend to be viewing on behalf of vulnerable relatives, so our design remit was to create a welcoming site that reflects Coate Water Care’s own family values and 20 years’ experience caring for people with dementia. We achieved the right tone of voice by combining a delicate colour palette and empathetic images with easy to access details on Coate Water Care’s facilities. Carefully executed SEO also paid dividends. In the six months following its relaunch, website traffic increased by 44% and in one month alone the company’s Twitter following rose by 380%.

Jazzbones continue to manage Coate Water Care’s website, Social media posts and email comms. Our in-house copywriters respond swiftly to care sector news and provide a steady stream of ‘good news’ stories from the client’s seven nursing homes. “Having a professional agency like Jazzbones to manage our website, design our digital communications and generate stimulating news stories is a godsend,” says Chris Smith, Coate Water Care’s co-founder and CEO.

Given that the UK care sector is ferociously competitive and dominated by national chains with huge marketing budgets, we also deploy high-end print to help Coate Water Care get its message across, including handsomely finished marketing brochures. Striking purple covers feature silver foiled logos and a background pattern inspired by vintage wallpaper; again developed to evoke that ‘homely’ feel. We manage the whole production process for the client, too: print specs, proofing, artwork, sign-off and delivery.

When planning Coate Water Care’s brochures we decided that the most effective way to showcase the impressive facilities at the residential homes was a bespoke location shoot. Our ace photographers captured professional models (cast by Jazzbones) alongside care staff as they go about their daily business or sharing private moments with residents. As well as bespoke images for the brochures, Coate Water Care now has magnificent visual collateral for future campaigns.

Coate Water Care homes and facilities brochure. Designed and professionally printed.
Coate Water Care brochure design inner spread.
Outer cover of coate Water Care brochures. Matte finished covers, printed and foiled designs.
Coate Water Care, website design, fully responsive to mobile devices, using a bootstrap system.
Coate Water Care, corporate and business portrait photography.
Life style photography for Coate Water Care.
Lifestyle photoshoot of residents at Coate Water Care.
Food photography at Coate Water Care.


Jazzbones has been the strategic brains and technical expertise behind Coate Water Care’s successful rebranding, ongoing marketing campaigns, and digital communications. Despite being a family-run business, Coate Water Care now boasts a brand image and marketing tools that compare favourably with its big-name competitors in the care sector, a great example of how Jazzbones can help ambitious SMEs compete with national chains.



“It is a real pleasure working with Jazzbones. They always give us great designs to choose from, they work hard to understand what makes us tick and how to convey that, and they are really strategic thinkers. They are also really flexible and approachable.”

CEO - Coate Water Care.

Key Services

Brand Strategy  /  Project Management  /  Copywriting  /  Brand Identity  /  Graphic Design  /  Brochure Design  /  Advertising  /  Social Marketing  /  Mobile Responsive Website Design   Content Management System   Photography