Loyalty Card launch kick-starts major rebranding and digital marketing campaign
Chippenham Pit Stop provides truckers with all the services they need on one convenient site next to M4 Junction 17 in Wiltshire. Jazzbones were initially hired to relaunch the company’s loyalty card (Privilege Card), a key element in their customer recruitment and retention strategy. In doing so, we completely re-designed both their on-site POS, website, and digital marketing strategy.
Working closely with Pit Stop at every stage, we mined the family-run company’s ethos to create a fitting strapline to drive the campaign: ‘You take care of the driving, we’ll take care of you’. Simultaneously, we developed a content-full Chippenham Pit Stop website and a Loyalty Programme microsite where new membership applications are processed.
The launch of the rebranded Privilege Card was a great success with 300+ truckers signing up to the scheme on the first day. As part of our revamp of the Pit Stop brand and the launch of the company’s updated Rewards programme, we have also created a portfolio of visual resources which can be used long-term across a wide range of media (website, POS, advertising).
Some of those resources were generated at a location photo shoot where Jazzbones’ photographers and video producers used their extensive filming experience (Nissan, Akzo Nobel, BBC, Lexus, Costa Coffee, Irn-Bru) to capture quality images of the Pit Stop facilities, a bespoke portfolio of shop products, and a high quality promotional video featuring interviews with staff and customers.