Design and branding for new benefits card focused on Swindon’s most exciting new neighbourhood.

Currently taking shape along the picturesque Wilts and Berks Canal, Swindon’s brand-new Canalside district promises to feature the most sought-after housing options of the ongoing Wichelstowe development.

The neighbourhood is already coming alive. February marked the opening of a stunning new Hall & Woodhouse bar/restaurant on the opposite bank to the existing Waitrose supermarket, while the adjacent The Deanery CE Academy will open for the 2019/2020 academic year. Together, the 11 to 18 academy and upmarket bar will form the vibrant heart of Wichelstowe’s newest community.

As an added bonus, Canalside partners Swindon Borough Council are teaming up with The Deanery and Hall & Woodhouse to launch a must-have benefits card. The card will be free to anyone who lives, works or goes to school in Wichelstowe and will offer great discounts on a wide range of facilities at the state-of-the-art Deanery Academy, plus exclusive offers from Hall & Woodhouse.


“Calling all fitness fanatics, foodies, bookworms and bargain-hunters. Do your thing and get great discounts at the same time with the free Wichelstowe Card.” That’s the message behind the Jazzbones-designed card which uses distinctive lifestyle shots and plenty of primary colours to create a fresh, eye-catching brand.

We are also handling the production of the card itself which will be launched in July 2019. In addition, we have designed the application form and the initial roll out will also include billboards, posters, leaflets and a website landing page.

The must-have Wichelstowe Card will be your exclusive pass to an action-packed, fun-filled lifestyle in Swindon’s most buzzing neighbourhood. Whether you’re a fitness fanatic pounding the Deanery gym, a movie buff enjoying the academy’s cinema club, a bookworm using the library or a foodie eating in Hall & Woodhouse, there will be fantastic benefits and savings, plus the added bonus of regular Prize Draws.

Key Services

Branding / Design / Card Production / Digital Assets / Copywriting