Jazzbones Creative add colour and panache to ALD ‘white paper’

Many Jazzbones' clients have some form of in-house design or marketing department, whether that means one person or a large team, but a common situation we come across is that no matter how big their in-house team is, clients tend to be pretty tied up with day-to-day activities. This inevitable focus on the here and now means companies have precious little time to consider their wider marketing strategy or to think about the 'big picture' projects that will help longer term business growth.

An excellent example of how Jazzbones can help on both fronts is our ongoing partnership with ALD Automotive, Europe’s leading vehicle leasing company. After delivery a major strategic branding project in 2017, we more recently supported their marketing team in developing a unique 24-page ‘white paper’ document that will help put the business at the forefront of innovation within the industry and position them as the thought leader in the PHEV (plug-in hybrid electric vehicle) marketplace.


ALD white paper covers
ALD white paper covers front and back
ALD white paper inner spread


The Jazzbones-designed white paper is being used by ALD to communicate with businesses that currently use ALD to lease vehicles and also to target new prospects. This extensive document plays a key role in informing and influencing fleet managers and key decision-makers, so it’s crucial that it has a premium feel and is also user-friendly in terms of the design and layout. In fact, the white paper is very copy-heavy, so it was a real challenge to make it informative and engaging rather than overwhelming in terms of information overload. In the end, we were able to take ALD’s brand and design guidelines and use them creatively to produce a fresh design that satisfied a wide range of internal stakeholders at ALD, all of whom had feedback on what is a very important project for the company. We delivered all of this on a very tight deadline and the result is a happy client and business-generating white paper that is now available in print and to download online.


Key Services

Graphic design / Typography / Illustration / Photography / Branding


If you would like to know how Jazzbones’ unique Brand 360 ° approach can help you both with your strategic campaigns and your day-to-day projects, please contact Nathan Sandhu (Creative Director) on 01793 847300 or nathan@jazzbones.co.uk