The Jazzbones-designed white paper is being used by ALD to communicate with businesses that currently use ALD to lease vehicles and also to target new prospects. This extensive document plays a key role in informing and influencing fleet managers and key decision-makers, so it’s crucial that it has a premium feel and is also user-friendly in terms of the design and layout. In fact, the white paper is very copy-heavy, so it was a real challenge to make it informative and engaging rather than overwhelming in terms of information overload. In the end, we were able to take ALD’s brand and design guidelines and use them creatively to produce a fresh design that satisfied a wide range of internal stakeholders at ALD, all of whom had feedback on what is a very important project for the company. We delivered all of this on a very tight deadline and the result is a happy client and business-generating white paper that is now available in print and to download online.
Graphic design / Typography / Illustration / Photography / Branding
If you would like to know how Jazzbones’ unique Brand 360 ° approach can help you both with your strategic campaigns and your day-to-day projects, please contact Nathan Sandhu (Creative Director) on 01793 847300 or firstname.lastname@example.org