After a series of fruitful brainstorming and planning sessions with the ALD marketing managers, Jazzbones’ in-house designers set about creating a visual identity that not only mirrors the futuristic nature of the Mobility Experience itself but also also lends itself to a long-term communications campaign across both digital and print media. After creating an extremely well-received selection of potential routes, the final designs captured ALD’s contemporary brand approach for fleet management with a futuristic, sci-fi twist. We combined abstract photos of vehicle light trails to represent motion and a dynamic, forward-thinking process with a colour palette based on ALD’s Europe-wide brand guidelines. Using blue as the core colour helped us give the designs a strong futuristic feel without compromising ALD’s premium nature DNA. Meanwhile, our copywriting team created a similarly long-term focused call to action under the umbrella header ‘The best way to predict the future is to create it’. As we rolled out the campaign, the feedback to our branding and designs has been extremely positive, both from the client and from fleet managers who have signed up for the Mobility Experience on the Jazzbones designed website or visited the Jazzbones designed facility in Bristol.
Branding / Graphic Design / Interior Design / Website Design / Signage / Trade Fair Collateral