As consumers spend more and more time online, that means more and more time spent watching videos. It’s a trend that business owners ignore at their peril. Studies show that when a viewer is engaged with a video, they retain 95% of its message, compared to just 10% when reading text.
Nothing helps an audience of potential customers relate to a business more than a great brand video. Where previously audiences may have just seen a faceless company, video puts a name to a logo and allows them to see the genuine nature of a business, its people and its products/services.
As simple as it sounds, people like to buy from people - and a video is able to communicate so much more trust and credibility than words on a screen. And, crucially, it produces optimum results.
- 89% of video marketers say video gives them a good ROI
- 83% of video marketers say video helps them with lead generation
- 87% of video marketers say video has increased visitors to their website
- 80% of video marketers say video has directly helped increase sales
This way of connecting with your audience is particularly important in the estate agency sector given how fierce the competition is and the fact that when it comes down to it, all estate agents do pretty much the same thing. If it’s difficult to identify USPs, the way a company presents itself becomes even more important.
As part of our ongoing strategic support for Swindon-based estate agent and lettings agent Home Finders, Jazzbones has produced a series of videos with a welcoming theme showing the team members in a friendly and professional light, the kind of people you would like to do business with.
The first video shows what happens at an inventory and the second video follows a viewing, one of the most exciting parts of the home buying or renting process.
The third video shows a typical day in the Home Finders office where no two days are the same. The fourth video takes a look at the vibrant Old Town neighbourhood where Home Finders’ office is located at Eastcott House, 4 High Street.
The final video is a compilation of the best bits from all the other videos and like the other four was 100% scripted, shot and edited by Jazzbones’ in-house video team. All the videos have been posted on the Home Finders website, YouTube channel and shared extensively on social media.
At Jazzbones we have produced videos for multinationals like Honda and for local businesses like Home Finders. Video content is not just the future, it’s the here and now and it can be a very cost-effective way of reaching a wide audience – twenty-first century marketing that needn’t break the bank.