10 January 2019

New Year, new logo? Does your brand need a wholesale makeover or will a new logo do the job?


Quit smoking, go to the gym more often, take the dog for longer walks; who hasn’t committed to a lifestyle makeover with their New Year’s resolutions? Likewise, January is the time of year when the thoughts of many business people turn towards the ‘big picture’ stuff: Do we need a brand refresh? Are we communicating successfully with our existing customers? Are we positioning ourselves correctly to attract new clients?

That said, it might be the case that your existing branding is doing a great job connecting with your target audience. If that’s the case, Jazzbones Creative (unlike many design and branding agencies) will say, “If it ain’t broke, don’t fix it”. Our straight-talking honesty is one of the reasons clients stay with us for so long.

One question you may be asking is a simple ‘Is our logo still fit for purpose?’. Businesses change, customer requirements change and the economic environment changes, which can mean that logos that were great when first designed no longer do the job. A savvy refresh will excite people about your business again and engage new customers who may have overlooked you in the past as they made up their mind on first impressions.

Other than your brand name, your company logo is one of the most important things people will notice when they first discover your brand - and it’s something they’ll continue to see and notice every time they encounter your brand in the future, so it’s vital that your logo tells the right story about your company. You want it to convey your personality and be immediately recognizable as unique to your company.

A strong logo can have a major impact on your business. Sometimes companies get it right the first time (think Shell or Nike) and never have to revisit their logo. But more often than not, a logo has to be tweaked or adjusted to keep up with shifts and changes in your company or the design world.

Over time even much-loved logos can grow stale or no longer be as relevant or as appealing as you once thought. And an outdated logo is usually easy to spot, even for average consumers who don’t know the first thing about design.

Logos with a lot of detail often don’t translate well to digital. Companies that were established long before the digital age may find that their logos look great on letterhead but not so great in digital formats. Contemporary design is all about simplicity, and logos without too much complexity usually look best on the web. If you look at your website and digital comms and find that your detailed logo is difficult to see or decipher, it’s a clue that a redesign might be in order.

This trend can be seen across the fashion industry over the last few months. Why Fashion Brands All Seem to Be Using the Same Font

Fashion Logos

Jazzbones Creative have a long track-record of designing eye-catching logos for a wide range of clients. We will start by analysing your company’s DNA and your target audience and also look at branding trends in your sector. Only then will our designers pick up their mouses to get creative. If you think a new logo will help establish your business or maximise growth potential in 2019, we’d love to talk!

Nathan Sandhu
Jazzbones Creative Founder and Creative Director

Call 01793 847300 or contact nathan@jazzbones.co.uk