10 November 2020

A new promotional film has been released by destination marketing group Visit Swindon to encourage tourists to the town.

A new tourism film, which was launched on social media, features a host of Swindon businesses and attractions and demonstrates that the town is very much open for businesses and ready to welcome back visitors in a Covid-safe way.


It opens with a young couple arriving by GWR at the town's railway station. The couple take some time to explore the railway village before checking in to their base for exploring the town and its attractions: the DoubleTree by Hilton hotel.

Later, we catch up with the safely-masked couple enjoying a trip to the award-winning Steam - Museum of the Great Western Railway and doing some shopping at Swindon Designer Outlet before grabbing a bite to eat at Los Gatos tapas bar in Old Town.

Their visit clearly has a positive effect on them, as we next see the man buying his girlfriend an engagement ring at Deacons Jewellers – Swindon's second-oldest business – before they head off to The Vault for celebratory cocktails.

“The video makes clear that Swindon is very much open for business and is still a great destination - and above all, a safe destination - whether it’s shopping, heritage, or wining and dining that takes your fancy," said Jazzbones creative director, Nathan Sandhu.

Visit Swindon is supported by Switch on to Swindon and Swindon Borough Council, and the film forms part of the council's Swindon's Bouncing Back campaign.

Tourism chiefs are asking residents and businesses to share the video to reach as many potential visitors as possible.

The video can be viewed and shared from the Visit Swindon website at www.visitswindon.org.uk, or straight from Visit Swindon's social media platforms: on Facebook at Visit Swindon, and on Twitter at visit_swindon.





Jeff King
Jazzbones lead scriptwriter