25 November 2020

Marvel-X gets marvel-lous branding for home products.

Their name may suggest comics and superheroes, but in fact Marvel-X is a home textile company that prides itself on large scale, low cost production, efficient supply chain logistics and leadership in product design and innovation. After frustrating experiences with several design agencies, they turned to Jazzbones to create branding for new lines of bath mats and other bathroom products.

Long Island Brand Logo


After reviewing the company’s extensive range of brands, we created several naming and logo options and product branding with a fresh and aspirational nautical theme – inspiring people to imagine themselves stepping on to their comfortable bath mat after showering in their own coastal home or plush hotel.

After much deliberation and visualisation the client decided to work with the name ‘Long Island’, a famously upmarket American location renowned for its coastal heritage.

The new logo uses a stylish, premium serif font, accompanied with a striking graphic influenced by nautical flags used on ships and boats, as well as resembling stitched pattern textiles. The colours, red, blue and white are redolent of the famous lighthouses of Long Island and the preppy American feel.

Keep your eyes out for the products in UK homeware stores like TK Maxx and HomeSense.


Jazzbones are Swindon’s leading branding agency

We’ve been creating, implementing and rolling out logo design and brand identities for clients in Swindon, Wiltshire and across the UK for over fifteen years.

Your brand is not just your product, your logo, your website, or your name. Your brand strategy defines what you stand for, the personality you convey and the promise you make to your target audience. Your brand is your DNA.

Our brand and rebranding services include:
• Brand Strategy Agency Swindon
• Brand Concepts Agency Swindon
• Brand Identity Agency Swindon
• Logo Design Agency Swindon
• Brand Development Agency Swindon
• Brand Values Agency Swindon
• Brand Guidelines Agency Swindon
• Brand Tone of Voice Agency Swindon

Jeff King
Jazzbones lead writer