Brand assets for global technology company.

GDS Technology is the UK arm of a global technology company specialising in the design, production and maintenance of high-quality display solutions.

When it comes to branding every small detail counts.

If you have been in a shopping mall, a train station, a drive-in restaurant or a high-end retailer of late, chances are you will have seen a digital display solution created by GDS Technology.

GDS Technology is the UK arm of a global technology company specialising in the design, production and maintenance of high-quality display solutions. As befits a company whose reputation is based on producing things that look good and attract attention, they are understandably fussy about the look and feel of their own branding and marketing.

GDS do some of their branding in-house but when it came to creating a range of new brand assets, they came to Jazzbones for extra support. Our remit was to respect their existing brand identity but add some fresh elements to make each asset as eye-catching as possible… think of it as a mini-brand refresh.

Among the templates we created were a banner, a compliments slip, a data sheet, an email signature and a line card, each one with subtle changes of pattern and hue to maximise the impact and reinforce GDS’s identity as a high-end company.

At Jazzbones we work on big projects for big companies, big projects for small companies, small projects for big companies and small projects for small companies. In every case we bring all our talents and experience to the table to deliver on brand, on time and on budget.

Creating fresh brand elements like the ones we did for GDS is not an all-encompassing project like others we work on, but when it comes to branding every small detail counts, a saying we are fond of at Jazzbones!

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