When they decided to approach agencies about renaming and rebranding after acquiring a housing portfolio in Somerset, Jazzbones’ charity experience (Wiltshire Air Ambulance, Prospect Hospice, Water Aid, Bible Society, National Trust, ABF The Soldiers’ Charity) meant we were a natural port of call.
“We interviewed several brand and design agencies but selected Jazzbones because we liked them as people and valued their professional but inclusive approach,” says Steve Warran, WRHA’s CEO. “They wanted us as part of their team, keeping us involved throughout – a promise they kept.”
Working closely with key stakeholders at WRHA, we developed a set of creative routes and visual templates based on WRHA’s rural and sustainable credentials, and also its inclusive working practices. On October 1st, 2016 WRHA were officially relaunched as White Horse Housing.
It was important to maintain the charity’s rural feel, even though White Horse’s geographic spread has now changed. The White Horse is synonymous with Wiltshire but also the South West. We’ve designed the logo and other marketing materials to reflect the iconic white horses of the area without being too location specific. Framed by green pastures that evoke rolling fields or a brickwork pattern, it’s a flexible visual asset for the White Horse brand moving forward.
Sometimes charities come to Jazzbones with a one-off project for example, a quick-fire fundraising campaign in response to a particular emergency, but the White Horse Housing brief involved a host of disciplines: brand strategy, naming and logo, brand identity, photography, design templates. It’s the kind of wider campaign brief we relish. Especially when it’s for a good cause!