Video promotes online portal for Keyfuels.

As the UK’s leading fuel supplier, Keyfuels is rewriting the rules of fleet management with ControlMAX, its smart and user-friendly online portal.


Video has fuelled a highly successful launch campaign.

Keyfuels is an established Jazzbones client with clear brand guidelines, so our brief was to present the benefits of ControlMAX in an on-brand and on-message animated video, not to reinvent the wheel.

Our motion graphics animators used a bright palette, bold typography, fuel related icons and multi-layered animations to present the logistic and transactional benefits of ControlMAX to fleet managers and transport sector decision makers. Rolled out at major trade fairs, online and across social media, this informative 2 minute animated video has fuelled a highly successful launch campaign.