Great products and services deserve the best photography.

Photography is more important than ever in helping brands to tell their story. The Jazzbones team are experts in photo shoots of all types.

As visual communicators the Jazzbones crew are huge fans of brilliant photography. Take this random selection of photographers we love (some no longer with us, some still going strong)…

…Diane Arbus, William Eggleston, Robert Mapplethorpe, Man Ray, Francesca Woodman, Helmut Newton, Vivian Maier, Cindy Sherman, Andreas Gursky.

But what do these supreme artists with a camera have in common?

At first glance, not a lot. Some are realists, others more abstract or conceptual. Some work in black and white, some in colour. Some use classic Leicas, others prefer the latest Nikons like the D850.

What they do have in common is a favoured milieu. Some are studio-based, others are street photographers. Some aim to capture reality, others create their own visual environments.

The Jazzbones photography team may not get their work displayed in museums like the artists above, but we do produce a varied range of work.

When it comes to visual communication the old saying ‘a picture paints a thousand words’ is as relevant as ever. In fact, research shows that visuals are processed 60,000 times faster than text!

In the super-fast-paced digital world that we live in today, photography is more important than ever before in helping brands to tell their story and connect with their customers. 

Here are 5 reasons why

  1. Photographs convey emotions: One of the best aspects of photography is its ability to convey emotions. Use darker, more contrasted light and you’ll get something moody. Use a really light, bright room = happiness. Lots of blues = tranquillity. Your images have the ability to quickly and easily convey the emotion that you want your customers to feel. It’s important that you look at the visuals of your brand (on your website, social media, email, etc) and ask the question, does this convey the emotion that I want?
  2. Photography is often the first impression that your potential customers get of your brand. Think about it; the last time you heard of a new business, we bet you grabbed your iPhone, hopped onto Instagram, had a scroll, maybe looked on their website, and within a matter of a minute, you had an idea of what kind of brand they were. First impressions matter!
  3. Photography has the ability to add perceived value… but photography can also create the opposite effect. Bad quality imagery = a harder time earning loyalty and trust. Sounds really superficial, but it’s reality.
  4. Photography is a much quicker way of getting a message across to your customers. Text is great, but it takes quite a long time for people to read a caption, an about page, or a pretty Instagram quote. Images, as we have seen, take milliseconds.
  5. Consistently striking photography creates brand trust and recognition. If your imagery is similar and of high quality over all of your platforms (website, social media, email, logo, print, etc), you’re helping your customers recognise you.

It doesn’t matter what line of business your company is in, high quality photography can make a huge difference to your branding and marketing. Here are just a few of the photographic projects Jazzbones have worked on.

  1. Location photography with TV and West End stars
  2. Interior photography for estate agents
  3. Travel photography for digital campaigns
  4. Lifestyle photography for leading care homes
  5. Product shoot for white goods manufacturer
  6. Canal boat location photography
  7. Location photography for property magazine
  8. Team photography for planning consultants
  9. Location photography for charity rebranding
  10. Drone photography for housing development

Whether you run a one-person business from your basement, have a small start-up that’s just getting off the ground, or work for a giant multinational corporation, there are countless ways to use professional photography to your advantage.

Jazzbones work with a range of photographers, so whatever the nature of the shoot, we will always match your brief with the perfect professional. And once the shoot has been completed, we also have the experienced professionals and the technology to edit your images where needed.

To find out more, contact Jazzbones founder and creative director Nathan Sandhu. We love to talk photography!