29 August 2015

If you can dream it, Jazzbones can create it.


B2B, USP, POS, CRM, SEO, ROI … we are real suckers for acronyms at Jazzbones, but few things get our pulses racing like CGI.

Computer-generated imagery (CGI) is the application of computer graphics to create or manipulate images in art, printed media, video games, films, television, commercials and simulators. The visual scenes may be dynamic or static and even two-dimensional (2D), but CGI most commonly refers to 3D computer graphics used for creating scenes or special effects in movies and TV.

But what does CGI mean to Jazzbones clients who are more interested in its use as a marketing or advertising tool than the latest 3D action movie directed by some teenage whizzkid?

For a start, animation or simply rendered imagery 3D software gives us wider scope for creativity. It enables the skilled designer, like Jazzbones in-house CGI specialist, to create just about any imaginable effect. Vector and standard 2D designs have obvious limits. Traditionally, multiple layers of images have been used to create designs that ‘represent’ the real thing, rather like figurative painting. However, the realistic lighting and texture of CGI can create images that ‘replicate’ three dimensional reality (products, logos, background, etc.). An additional bonus is that CGI is both more accurate and time-saving.

CGI’s vector graphics grab your target audience’s attention by creating the sensation of depth and perspective. The images can be lifelike and at the same time larger-than-life, just ask anyone who has seen Transformers: Age of Extinction or Godzilla on the big screen! For marketing and brand managers, this design duality – lifelike & larger than life – opens up a whole word of creative possibilities. If you can dream it, Jazzbones can create it in CGI.

Benefits of using CGI in the creative process

  • Endless creative possibilities
  • Engages your audience
  • Perfect for creating animation sequences
  • Conceptual/visual diagrams
  • Enables realistic and unrealistic visual forms 
  • Demonstration/illustration purposes 

To find out more about Jazzbones Creative services or to talk to us about your project, call 01793 847300 or email info@jazzbones.co.uk