16 December 2020
A bold illustrated campaign for Swindon-based mortgage provider.
South West Mortgages is a Swindon-based mortgage brokerage providing advice and options to suit diverse needs. Its service is deeply personalised, meaning its customers get advice shaped around their individual concerns and ambitions, not those of the last customer.
Equally, South West Mortgages demand bespoke solutions for their own marketing campaigns, which is exactly what they got when they approached Jazzbones to helm their latest campaign. You may have seen their previous ‘Inspiring the next generation to dream big’ campaign on a prominent billboard in Old Town, Swindon, alongside a billboard for one of Swindon’s leading estate agents. That campaign, like so many other things, was undermined by the coronavirus. That dilemma was in our thinking when we created a new, timeless campaign.
After deciding on an illustrated approach featuring SW Mortgages pet pooch and the strapline ‘Let us sniff out the best mortgage deals for you’ at the heart of the campaign, our studio illustrators created the initial sketches. Once approved by the client, our CGI team then produced the bespoke 3D illustration in bright colours and bold contours. Unlike many agencies, Jazzbones can do all this type of work in-house.
The result is the prime location billboard, ad designs for the press, and social media assets. The campaign also has legs; if the dog goes down well we can create cats purring and birds singing about South West Mortgages!
Jazzbones Creative Founder and Creative Director