B2B trade marketing campaign for product launch.

Maximum exposure for launch of innovative domestic product range.

Jazzbones’ W1 washing machine campaign for Miele featured on black cabs in London.

This exceptionally high-profile campaign for Miele, award-winning manufacturers of premium domestic appliances, is definitely one of our most varied.

As part of the launch of the superb W1 Washing Machine range, we created multifaceted trade marketing material including a dealer launch pack (display box, information sheets, price lists, Z-Cards), trade ads, online banners and display graphics.

Our bold designs to promote the state-of-the-art washing machine were also seen on the road in London, the ‘W1 - The New Standard in Clean’ campaign featuring prominently on black cabs and at the Ideal Home Show at Earls Court.

This W1 campaign is just one of many high-profile campaigns that Jazzbones has worked on for the German multinational Miele, covering a wide spectrum of consumers ads, B2B and internal communications, in both traditional and digital media.

“The team at Jazzbones speak in plain English and produce work worthy of a top 10 agency in a fraction of the time and without the drama. I'd recommend them to anyone in a heartbeat.” Miele Marketing Department

miele.co.uk/washing-machines

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