14 September 2018

A Starter’s Guide to Website Design Terminology from Jazzbones Creative


Jazzbones design fantastic websites for clients in the legal sector but unsurprisingly that doesn’t make us experts in legal jargon!?! The same goes for our construction or automobile clients and the language of structural engineering and car manufacturing. As for our own areas of expertise, we work hard to avoid unnecessary jargon. In that spirit of plain speaking, here is some basic website design terminology that will help you discuss your next web project without being confused by indecipherable lingo.

a series of bespoke illustrations

HTML5 (Hypertext Markup Language):

The mother lode! A code made up of different tags combined to create the structure of any website. The tags are put together in pairs with the content of your website filling in the spaces in between. The latest version, HTML5, delivers almost everything you'd want to do online without requiring additional software such as browser plugins (see below), delivering everything from animation and apps to music and movies.


‘Cascading Style Sheets’ is a style sheet language used to describe the layout of HTML code. In simple terms, HTML is the language of the text and CSS is the language of page design (layout, colour, fonts, overall appearance).


A content management system (CMS) is a software application or set of related programs that are used to create and manage digital content.

Front End:

Front end describes the visual style of a website, the external view for the audience.

Back End:

The back end of a website is the part hidden from view of regular website visitors. The back end generally includes the information structure, applications, and the CMS that controls content on the site.

Call to action:

A button, arrow or other graphic element that entices a user to perform a particular action – buy! donate! register! sign up!

Landing page:

A page on a website that contains specific and direct promotional content or information that a user is directed to from clicking an advertisement or other external link.

Exit page:

When looking at web analytics (data statistics from your website) an exit page is the last page a visitor may see before exiting your website. On many e-commerce websites, the shopping cart is a popular exit page.

Hero Spot:

A hero spot is the first image visitors see on your page. With most website templates, you have the option to choose between having a single hero spot image or multiple rotating images.

Plugin / Widget:

Plugins and widgets are extensions for websites / software that work externally to customise a website to add an enhanced function. They essentially plug into the website as the name describes.


Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's (e.g. Google) unpaid results.


All modern websites are set up to be responsive depending on what device they are being viewed on. This means content can fit perfectly depending on what screen they are being viewed on.


The browser is the viewing platform for your website: Internet Explorer, Safari, Firefox and Chrome. All browsers read website code slightly different, so results can change slightly.


Graphics for websites should be set to 72 PPI (Pixels per inch) for optimum image quality and file size. But they can be as high as 150 PPI depending on the use.

Domain Name:

Domain name is the name of your website. This can be purchased from a website hosting site.


A Uniform Resource Locator also known as the web address. This is a combination of your domain name, plus extension such as co.uk, gov.uk or com


The host is a space where all website content is held. When you create a website, this is where you would upload it to.

Creating your attention-grabbing website starts here! Jazzbones has more than a decade’s experience helping our clients create effective websites. We have worked with companies big and small. We have transformed existing websites and created brand new ones from scratch. And we have done all this in multiple sectors – travel, tourism, retail, manufacturing, property, care and charity.

Contact us today to find out how we can help you evolve your website or how to build a successful website from the get-go.

Call us on 01793 847300 or email info@jazzbones.co.uk.