Our aim was to create a brand identity and logo design that reflects the nature of a business that protects the people who protect our country. The logo fuses a classic shield emblem with a crown; a regal theme that the client was keen to feature. From this starting point we played with rich tones using a partial Union flag and an additional regal gold. These rich primary tones work well in harmony and pull the brand together nicely. As for the website, we kept it bright, friendly and clear to navigate, displaying all The Military Group’s diverse insurance products in their own sections. To add to the military feel of the site, our copywriters delivered ‘rallying call’ straplines that have a dual insurance/military connotations like: “We’ve Got You Covered”, and “We’re In This Together”.
Brand Identity / Brand Positioning / Logo Design / Copywriting / Website Design / Website Development / Content Management System (CMS)