Previous Richard James campaigns have used photographic images of both their team and a variety of satisfied clients. To break the mould and launch a campaign that is genuinely eye-catching, we were asked to create a set of bespoke illustrated portraits, featuring appealing new home owners and tenants accompanied with witty quotes and slogans.
We used a flat-graphic/vector technique to create these portraits with a contemporary Deco-esque finish. This approach is very different from that of other local estate agents and resembles a more London/big city approach, (trendy, fresh, bright and exciting.)
A series of bold illustrations use a refined colour palette that draws influence from the existing Richard James branding (gold/dark blue) whilst pushing towards a new exciting direction. Over time we will expand on these character illustrations creating a diverse set of portraits showing people from all backgrounds, creating ‘a Richard James family’. All of these images will be used on many different marketing assets and distinct campaigns - For Sale / Lettings boards, billboards, stationery, promo materials etc.
As well as the illustrations, we are working on the overall brand style for Richard James / Incentivised - refining layouts, use of imagery, colour etc. as part of a comprehensive set of brand guidelines.
If anything, the bold new branding evokes the visual feel of Pop Art, though in Richard James’ case, we are convinced that Andy Warhol’s belief that anyone can be famous for fifteen minutes is too conservative by far. With one thousand billboards springing up in Swindon alone in just one March week, this new branding will be grabbing the attention for the foreseeable future..
Branding / Bespoke Illustration / Marketing Materials / Brand Guidelines