This Jazzbones Travel-led rebranding culminated in the launch of Orion’s new, mobile-friendly website, featuring a bespoke web solution and advanced CMS designed to handle the most complex transactions of a multi-property holiday portfolio and which seamlessly incorporates the client’s preferred online booking and management system, SuperControl®.
Visually, Orion Holidays’ slick, contemporary website targets ABC1 urban dwellers looking to ‘get back to nature’. Our branding specialists created the strapline ‘Unwind in the heart of the Cotswolds’ while visually we combined gold and natural tones to create an online identity that reflects the upmarket DNA of the Orion brand. Beautiful lakeside images, natural textures and friendly typography give the website a fresh, natural feel that mirrors the Cotswolds environment.
Orion Holidays now have an attractive ‘signature’ website and fit-for-purpose branding that can be deployed cross-media. If the initial feedback is anything to go by, the company’s slick and contemporary new image and online calling card will play a key role in consolidating their reputation and attracting new customers.
“Jazzbones Creative have delivered a website that not only looks great but has an advanced ASP.net CMS that will underpin our future marketing strategy and the back-end system is really easy to use. After many years trying, we have found the perfect go-to guys for design and branding.”
Orion Holidays Cotswolds – Managing Director