Another highly successful collaboration. LeeSan already had a cohesive digital strategy and e-commerce solution implemented by Jazzbones in 2010. A comprehensive Content Management System gives them full control of their website’s contents, backed up with real-time analytics and a sophisticated CRM package. After the initial investment in those foundations, they can grow and reap huge benefits from ongoing updates for a modest investment. The priority for LeeSan this time was to update the website to coincide with changes in their product offer, recently separated into three distinct areas: Marine (yachts, narrowboats), Leisure (recreational vehicles), and Welfare (mobile toilets for industry/events). A refreshed brand identity and brand toolkit including refreshed typography, colour palette and brand assets are colour-coded to reflect LeeSan’s key sectors and with its new ingenious industrial feel thanks to dynamic shaping, the company is able to roll out the refreshed look across the business. We have provided their in-house designers with a brand toolkit that they can role out across key comms and sales collateral. Excuse the pun, but thanks to Jazzbones, LeeSan are forecasting significant new sales and leads in the pipeline with growth across Europe and Worldwide.
Brand Strategy / Brand Identity / Brand Guidelines / Digital Strategy / Website Design / CMS / E-Commerce / SEO Consultancy