LeeSan reap the benefits of evolving branding and digital strategy that boasts lifetime value.

LeeSan is a Midlands-based marine company with over 25 years’ experience in the sanitation business, both in the leisure marine market and in sewage pumping installations for commercial, domestic and industrial equipment. They initially approached Jazzbones back in 2010 to modernise their brand and create a website and e-commerce platform that mirrored their status as innovators in their field. That initial collaboration with Jazzbones and our CMS partners Reuben has attracted thousands of new customers, but as a forward-thinking company, LeeSan are aware that to stand still is to go backwards. These guys know that keeping their brand fresh is pivotal to success, hence their latest brief to update the website and brand positioning.


www.leesan.com

Results

Another highly successful collaboration. LeeSan already had a cohesive digital strategy and e-commerce solution implemented by Jazzbones in 2010. A comprehensive Content Management System gives them full control of their website’s contents, backed up with real-time analytics and a sophisticated CRM package. After the initial investment in those foundations, they can grow and reap huge benefits from ongoing updates for a modest investment. The priority for LeeSan this time was to update the website to coincide with changes in their product offer, recently separated into three distinct areas: Marine (yachts, narrowboats), Leisure (recreational vehicles), and Welfare (mobile toilets for industry/events). A refreshed brand identity and brand toolkit including refreshed typography, colour palette and brand assets are colour-coded to reflect LeeSan’s key sectors and with its new ingenious industrial feel thanks to dynamic shaping, the company is able to roll out the refreshed look across the business. We have provided their in-house designers with a brand toolkit that they can role out across key comms and sales collateral. Excuse the pun, but thanks to Jazzbones, LeeSan are forecasting significant new sales and leads in the pipeline with growth across Europe and Worldwide.

 

Key Services

Brand Strategy / Brand Identity / Brand Guidelines / Digital Strategy / Website Design / CMS / E-Commerce / SEO Consultancy