Jazzbones Creative mastermind place marketing campaign for Forward Swindon

As a Swindon-based design and marketing agency Jazzbones have always been eager to participate in campaigns to promote our hometown, a commitment exemplified by our partnership with ‘Forward Swindon’, the company established by Swindon Borough Council in 2010 to facilitate economic growth and deliver a 5-year town centre redevelopment plan.

Jazzbones played a major strategic role in a core 3-year marketing campaign, leading the development and delivery of a place marketing campaign that was so effective it led to a renewed mandate and additional funding for Forward Swindon in 2015.

As the focal point of the marketing campaign we created Swindon.uk.com – an innovative business investment website designed to promote our hometown on the national stage and attract more investment. The results? For starters, B&Q’s choice of Swindon for its 796,000 sq ft southern depot, a £77 million investment that created 6oo jobs. Fast forwarding to the present, the game-changing Regent Circus redevelopment will be followed by the Kimmerfields town centre regeneration, a new 20-acre business site worth more than £350 million.

Jazzbones’ dynamic branding for Swindon.uk.com includes a friendly nod to the town’s iconic Magic Roundabout, used to signpost some of the major companies that already call Swindon home: Intel, Honda, Nationwide and the National Trust among them. This digital ‘shop window’ for potential investors includes comprehensive information on the town’s demographics and existing business map. For companies considering a move to Swindon, the website offers an investment service with advice for start-ups and established businesses, as well as guidance on the local support structure and facilities.


www.swindon.uk.com

Advanced functionality was key to the online side of this project. Our web design boasts a host of practical features including a content-management system, complex graphic sliders to highlight USPs, a commercial property search facility, a quick facts widget, tools for publishing updated news, plus a special web font designed with accessibility in mind.

To support the launch of Swindon.uk.com, Jazzbones’ place marketing experts developed an integral cross-media campaign including digital display ads, marketing materials for regional business publications, press ads for specialist trade mags, glossy brochures, and exhibition displays for NEC Trade Shows.

Forward Swindon’s ‘Masterplan’ sets out an ambitious vision for Swindon’s development over the next 10-15 years across planning, culture, heritage, employment, housing, transport and education. Jazzbones’ success in translating that vision into memorable branding and effective marketing communications has played a fundamental role in this local success story.

This digital ‘shop window’ and campaign for potential investors includes comprehensive information on the town’s current profile and existing business map. For companies considering a move to Swindon, the new website offers a business investment service with advice for both start-ups and established businesses as well as guidance on the local support structure and facilities.

Functionality was also key to this project. Our design boasts a host of practical features including a content-management system, complex graphic sliders to highlight USPs, a commercial property search facility, a quick facts widget, tools for publishing updated news, plus a special web font designed with accessibility in mind.

The branding even includes a friendly nod to the town’s iconic Magic Roundabout, used to signpost some of the major companies that already call Swindon home: Intel, Honda, Nationwide and the National Trust among them.

Results

Since the launch of the new website the number of enquiries info Forward Swindon has tripled. There has been both significant new investment and the arrival of new businesses in the town.

Testimonial

“Jazzbones have helped transform our vision into a creative campaign that will help deliver our 3-year strategy.”

Head of Communications and Marketing – Forward Swindon