Loyalty Card launch kick-starts major rebranding and digital marketing campaign

Chippenham Pit Stop provides truckers with all the services they need on one convenient site next to M4 Junction 17 in Wiltshire. Jazzbones were initially hired to relaunch the company’s loyalty card (Privilege Card), a key element in their customer recruitment and retention strategy. In doing so, we completely re-designed both their on-site POS, website, and digital marketing strategy.

Working closely with Pit Stop at every stage, we mined the family-run company’s ethos to create a fitting strapline to drive the campaign: ‘You take care of the driving, we’ll take care of you’. Simultaneously, we developed a content-full Chippenham Pit Stop website and a Loyalty Programme microsite where new membership applications are processed.

The launch of the rebranded Privilege Card was a great success with 300+ truckers signing up to the scheme on the first day. As part of our revamp of the Pit Stop brand and the launch of the company’s updated Rewards programme, we have also created a portfolio of visual resources which can be used long-term across a wide range of media (website, POS, advertising).

Some of those resources were generated at a location photo shoot where Jazzbones’ photographers and video producers used their extensive filming experience (Nissan, Akzo Nobel, BBC, Lexus, Costa Coffee, Irn-Bru) to capture quality images of the Pit Stop facilities, a bespoke portfolio of shop products, and a high quality promotional video featuring interviews with staff and customers.


www.chippenhampitstop.com

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Results

Chippenham Pit Stop are delighted with the results of our multifaceted campaign, a clear example of the way Jazzbone Creative’s multi-skilled team are able to help SMEs to punch above their weight when it comes to strategic marketing, website design, POS, and even corporate video production; all on a relatively modest budget.

 

Testimonial

“Working with Jazzbones has made a big difference to our business. As an organisation we had little marketing expertise so they were exactly what we needed. They came up with multiple options for our campaign branding, all very impressive. The availability of superb images to enhance our visual brand has been a major boost as we launch our new Loyalty Card, and moving forward, we have professional images to use when marketing our impressive facilities.”

Managing Director - Chippenham Pit Stop.

Key Services

Brand Strategy  /  Project Management  /  Copywriting  /  Brand Identity  /  Graphic Design  /  Brochure Design  /  Mobile Responsive Website Design   Content Management System   Photography    Video