Heavyweight marketing campaign for Heavy Duty Vehicles

As Britain’s oldest manufacturers of snow clearing equipment, Bunce have been at the vanguard of developments in their sector for over 100 years, helping to keep UK roads clear of snow, ice and dirt. Now part of the Swiss Boschung Group, Bunce offers a full range of vehicles and equipment for winter services, the cleaning of roads, paths and precincts and for Airport taxiways and runways.

When Bunce’s exciting partnership with Boschung began in 2014, the Swindon-based manufacturer automatically gained access to superior engineering solutions for winter services and road cleaning. At the same time, being partnered with such a world renowned company meant raising the bar in terms of branding and marketing.

The search was on for a design agency with a proven track record in UK-wide trade marketing for multinationals. Step forward Jazzbones Creative and a bold range of trade advertising, event displays and flexible marketing materials which Bunce has deployed to promote its growing range of heavy duty vehicles and equipment.


www.bunce.co.uk

Results

Maximising its new marketing collateral to the full, Bunce’s new S2 Urban Sweeper has attracted unprecedented interest from major local authorities while its ads for combi-spreaders and de-icers have prompted increased enquiries from government and airports. In fact, Jazzbones’ trade marketing for Bunce has proved so successful in the UK that Boschung has rolled it out for advertising in the European and Australian markets.

Key Services

Trade Advertising  /  Event Displays  /  Marketing Materials