All-inclusive marketing for Allstar Business Solutions

Allstar Business Solutions are the UK’s leading provider of fuel cards with the country’s largest network of fuel sites. Allstar turned to Jazzbones after a fully-fledged rebranding exercise. Our remit was to get to grips with their new branding, tone of voice and visual concepts in record time and then roll them out as cost-effective marketing collateral.

For Allstar’s rebranding launch, our graphic designers created an A5 full-colour landscape brochure complete with a premium feel thanks to its soft touch laminate finish with spot UV. Meanwhile, Jazzbones’ in-house animators defied the clock to swiftly produce a series of bold infographics for Allstar to use on digital display screens (at trade shows, marketing events, in their office reception, etc.) or as online assets for their content delivery strategy.

The last stage in this initial brief was a product-specific direct marketing campaign promoting the benefits of ServicePoint, Allstar’s free online portal for vehicle management. We produced an eye-catching direct mail pack using bold black and yellow tones, and also an online DM emailer aimed at reaching a range of Allstar clients, from small fleets and SMEs to big international companies.

 

www.allstarcard.co.uk

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Results

Jazzbones’ ability to interpret a new client’s brief swiftly and then deliver a cross-media marketing campaign on very tight deadlines meant that Allstar’s rebranding launch was a huge success. The company’s message to its customers, staff and other stakeholders comes across loud and clear in a classy Welcome brochure, attention-grabbing animations, and an effective DM Campaign.

 

Key Services

Brand Strategy  /  Project Management  /  Copywriting  /  Graphic Design  /  Brochure Design  /  Direct Mail  /  Email Marketing  /  Content Marketing  /  Animation & Motion Graphics