Wiltshire Air Ambulance’s yellow and green Bell 429 helicopter is the first of its type to be used as an air ambulance in the UK. It can fly at a top speed of 178 mph and accommodate a pilot, two paramedics, a patient and a passenger. On board you will find all the equipment you would find on a land ambulance.
But being operational 365 days a year and carrying out an average of three potentially lifesaving missions every day is an expensive business, and as a charity that relies mainly on donations for its £3.25 million annual operational budget, Wiltshire Air Ambulance (WAA) needs top class fundraising.
The ‘Funded by you, flying for you’ message is one that Jazzbones has used to underpin a variety of fundraising initiatives over the last couple of years, including the 30,000 circulation ‘Lift Off’ magazine, newsletters, flyers and 100 Club Fundraising Packs. Our most recent brief was to produce three high quality videos to show the great work they do to save lives and boost donations still further.
The longer video is a new ambassador story focusing on the inspiring story of one of their patients and the great work he has done to raise over £100,000 for WAA since they airlifted him to a specialist trauma unit in Oxford after he suffered life-threatening injuries in a road accident.
The two short videos were used as part of the ‘Big Give’ fundraising appeal in the run-up to Christmas. With all donations being matched to double the impact, WAA were seeking funds to help purchase new Sim (Simulation) Bodies to be used for training paramedics in the simulation room at their new airbase at Semington in Wiltshire.
The Jazzbones video team spent the day on-site with WAA’s marketing team, paramedics and ambassadors to capture unique footage for use on their website and across their social media platforms. With some great location footage as our raw material, we edited the film and added sound, music and FX back in our studio. We then provided the WAA team with footage for them to edit and apply graphics for their individual usage as they roll out for future campaigns.