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24 October 2016

Long Live Print! A thing of age and beauty designed to seduce your target audience.

“Reports of my death are greatly exaggerated.”
So said Mark Twain after his obituary had been mistakenly published in 1895, a full 15 years before he actually met his maker. Despite similarly exaggerated reports of its demise, traditional print continues to thrive as an effective communication tool for businesses of all shapes and sizes, and like the celebrated author of ‘Huckleberry Finn', it still boasts a legion of admirers.
As experts in all things digital, the Jazzbones team spend a growing amount of time on website design and online marketing, but that doesn’t mean we’ve fallen out of love with traditional print. Like all design purists, nothing sets our pulse racing more than an exquisite piece of print.
“I still get excited by the beauty of print,” says Jazzbones founder and Creative Director Nathan Sandhu. “I appreciate its feel, colour and scent, the intrigue behind the design story, and the lovingly rendered craftsmanship of great print. I’d argue that comparing digital formats with traditional print is like comparing downloads with vinyl records. Yes, digital often has the edge in terms of convenience and cost, but you still can’t beat the tactile experience of handling an LP or single and the crackle of the needle on a record.”
Another reason print is so stimulating is its diversity. Recent Jazzbones print briefs range from luxury gift boxes for Imagine Cruising's CRM, to sumptuous brochures with detailed Foiling and Spot UV finishes that inform Miele customers of product benefits, care home brochures for Coate Water Care, branded stationery for Orion Holidays, conference agendas and data sheets for Peak-Ryzex, travel supplements for the South Australian Tourism Commission, glossy wedding brochures for The Gretna Hall Hotel and product catalogues for Troax.
As for print quality, it’s better than ever. Modern digital print suites and litho printing technology produce higher quality images, larger formatting, full bleeds and pristine colours. And you don’t need to break the bank to reach your target audience with print. Even the smallest businesses can benefit from carefully targeted campaigns; not everything is about bulk print runs.
Not only do Jazzbones create stunning designs, our print managers can handle the entire logistical process through print specs, artwork, proofing, sign-off and delivery. As a bonus, we use our network of approved print suppliers to secure the most cost-effective prices for our clients, whether they are multinationals, small local companies or start-ups. That makes us the perfect one-stop solution for your company’s print and design requirements.

Nathan Sandhu
Creative Director

To find out about Jazzbones’ premium quality, cost-effective Print Management services, please contact Nathan Sandhu on 01793 847300