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24 October 2016

Long Live Print! A thing of age and beauty designed to seduce your target audience.


“Reports of my death are greatly exaggerated.”
So said Mark Twain after his obituary had been mistakenly published in 1895, a full 15 years before he actually met his maker. Despite similarly exaggerated reports of its demise, traditional print continues to thrive as an effective communication tool for businesses of all shapes and sizes, and like the celebrated author of ‘Huckleberry Finn', it still boasts a legion of admirers.
As experts in all things digital, the Jazzbones team spend a growing amount of time on website design and online marketing, but that doesn’t mean we’ve fallen out of love with traditional print. Like all design purists, nothing sets our pulse racing more than an exquisite piece of print.
“I still get excited by the beauty of print,” says Jazzbones founder and Creative Director Nathan Sandhu. “I appreciate its feel, colour and scent, the intrigue behind the design story, and the lovingly rendered craftsmanship of great print. I’d argue that comparing digital formats with traditional print is like comparing downloads with vinyl records. Yes, digital often has the edge in terms of convenience and cost, but you still can’t beat the tactile experience of handling an LP or single and the crackle of the needle on a record.”
Another reason print is so stimulating is its diversity. Recent Jazzbones print briefs range from luxury gift boxes for Imagine Cruising's CRM, to sumptuous brochures with detailed Foiling and Spot UV finishes that inform Miele customers of product benefits, care home brochures for Coate Water Care, branded stationery for Orion Holidays, conference agendas and data sheets for Peak-Ryzex, travel supplements for the South Australian Tourism Commission, glossy wedding brochures for The Gretna Hall Hotel and product catalogues for Troax.
As for print quality, it’s better than ever. Modern digital print suites and litho printing technology produce higher quality images, larger formatting, full bleeds and pristine colours. And you don’t need to break the bank to reach your target audience with print. Even the smallest businesses can benefit from carefully targeted campaigns; not everything is about bulk print runs.
Not only do Jazzbones create stunning designs, our print managers can handle the entire logistical process through print specs, artwork, proofing, sign-off and delivery. As a bonus, we use our network of approved print suppliers to secure the most cost-effective prices for our clients, whether they are multinationals, small local companies or start-ups. That makes us the perfect one-stop solution for your company’s print and design requirements.




Nathan Sandhu
Creative Director


To find out about Jazzbones’ premium quality, cost-effective Print Management services, please contact Nathan Sandhu on 01793 847300

24 October 2016

Long Live Print! A Jazzbones Primer to Print Lingo.

 

Despite premature reports of its demise, traditional print continues to thrive as an effective communication tool for businesses of all shapes and sizes.

True, the Jazzbones team spends a growing amount of time on digital marketing, but that doesn’t mean we’ve fallen out of love with the sensory pleasures of traditional print. We also love its diversity - our recent print briefs range from luxury gift boxes and glossy brochures to branded stationery, conference agendas, travel supplements and product catalogues.

One thing that never changes is the bewildering amount of lingo and terminology associated with print. Here are just a few of the terms you will come across when discussing print briefs.


Photo of printer working in studio and workshop.



Litho Printing is a form of printing originally created in 1796 which uses printing plates to apply inks to paper. Considered to have a higher quality finish with rich, dense colour and detail.

Digital printing is used for fast, high quality print runs on smaller budgets. Essentially digital printers are large industrial quality laser printers.

Bleed is the excess area around a printed design that needs to be trimmed. This allows for designs to be printed flush to the edge of a sheet of paper without misalignment.

Crop or trim marks are lines at the corners of a printed design to indicate where the paper needs to be cut.

DPI (Dots Per Inch) Resolution, also referred to as an images resolution, is the number of dots used to build up a section of an image; this can greatly affect the quality of print.

CMYK is the main colour setup for most print runs which uses Cyan, Magenta, Yellow and Black layering to build-up a finished image.

RGB is the colour arrangement used on computer monitors which must be converted to CMYK during the print process. As designers we regularly switch our monitors to CMYK to get a closer colour match. As a general rule, RGB colour is always brighter and more vivid than CMYK.

Pantone / Spot Tone. If you require extremely vivid colours to remain 100% consistent then a Pantone should be used. Pantones are pre-mixed colours with a universal code that can be chosen from an archive.

GSM is the Grams per Square Metre for paper and will allow you to achieve different qualities within a print run.

Proofing is the checking process used before sign-off to ensure a print run is entirely accurate before processing the full run.

Coated paper prevents ink from sinking into the paper, this produces sharper and brighter printing for a professional and corporate finish.

Uncoated paper allows for ink to sink in creating a softer, more organic finish. Great for more artistic and trendy projects with an overall warmer tone.

Soft Touch is a coating process that creates a velvety texture on stock for a luxurious finish. This usually has no gloss or sheen.

Spot UV adds a clear shiny finish to a specific area to draw attention to a certain element. Great for adding a touch of class to a deluxe print run.

Foiling works in a similar way to Spot UV and allows you to add a touch or shine to specific areas of a print run for a premium finish.

Embossing is a process that allows for text or graphics to be raised off the stock. This can also be applied in reverse and is called debossing.



Not only do Jazzbones create stunning graphic designs, our print managers can also handle the entire logistical process through print specs, artwork, proofing, sign-off and delivery. As a bonus, we use our network of approved print suppliers to secure the most cost-effective prices for our clients. That makes us the perfect one-stop solution for your company’s print and design requirements.

If you have a print brief that you would like to discuss – or a print term that needs clarifying! – don’t hesitate to get in touch with Jazzbones. Our Print Team are here to help - 01793 847300 or info@jazzbones.co.uk