Despite premature reports of its demise, traditional print continues to thrive as an effective communication tool for businesses of all shapes and sizes.
True, the Jazzbones team spends a growing amount of time on digital marketing, but that doesn’t mean we’ve fallen out of love with the sensory pleasures of traditional print. We also love its diversity - our recent print briefs range from luxury gift boxes and glossy brochures to branded stationery, conference agendas, travel supplements and product catalogues.
One thing that never changes is the bewildering amount of lingo and terminology associated with print. Here are just a few of the terms you will come across when discussing print briefs.
Litho Printing is a form of printing originally created in 1796 which uses printing plates to apply inks to paper. Considered to have a higher quality finish with rich, dense colour and detail.
Digital printing is used for fast, high quality print runs on smaller budgets. Essentially digital printers are large industrial quality laser printers.
Bleed is the excess area around a printed design that needs to be trimmed. This allows for designs to be printed flush to the edge of a sheet of paper without misalignment.
Crop or trim marks are lines at the corners of a printed design to indicate where the paper needs to be cut.
DPI (Dots Per Inch) Resolution, also referred to as an images resolution, is the number of dots used to build up a section of an image; this can greatly affect the quality of print.
CMYK is the main colour setup for most print runs which uses Cyan, Magenta, Yellow and Black layering to build-up a finished image.
RGB is the colour arrangement used on computer monitors which must be converted to CMYK during the print process. As designers we regularly switch our monitors to CMYK to get a closer colour match. As a general rule, RGB colour is always brighter and more vivid than CMYK.
Pantone / Spot Tone. If you require extremely vivid colours to remain 100% consistent then a Pantone should be used. Pantones are pre-mixed colours with a universal code that can be chosen from an archive.
GSM is the Grams per Square Metre for paper and will allow you to achieve different qualities within a print run.
Proofing is the checking process used before sign-off to ensure a print run is entirely accurate before processing the full run.
Coated paper prevents ink from sinking into the paper, this produces sharper and brighter printing for a professional and corporate finish.
Uncoated paper allows for ink to sink in creating a softer, more organic finish. Great for more artistic and trendy projects with an overall warmer tone.
Soft Touch is a coating process that creates a velvety texture on stock for a luxurious finish. This usually has no gloss or sheen.
Spot UV adds a clear shiny finish to a specific area to draw attention to a certain element. Great for adding a touch of class to a deluxe print run.
Foiling works in a similar way to Spot UV and allows you to add a touch or shine to specific areas of a print run for a premium finish.
Embossing is a process that allows for text or graphics to be raised off the stock. This can also be applied in reverse and is called debossing.
Not only do Jazzbones create stunning graphic designs, our print managers can also handle the entire logistical process through print specs, artwork, proofing, sign-off and delivery. As a bonus, we use our network of approved print suppliers to secure the most cost-effective prices for our clients. That makes us the perfect one-stop solution for your company’s print and design requirements.
If you have a print brief that you would like to discuss – or a print term that needs clarifying! – don’t hesitate to get in touch with Jazzbones. Our Print Team are here to help - 01793 847300 or firstname.lastname@example.org