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— Miele Co. Ltd.

Immer Besser

— Creating campaigns that are as intelligent and innovative as Miele’s appliances

Miele make beautifully crafted, washing machines, vacuum cleaners and dishwashers for the premium domestic and commercial market. And as German manufacturers go, they’re considered the BMW of the appliance world, where technical and quality products are produced as standard.

Making a positive mark on the UK market

Jazzbones have been Miele’s supplier since 2008, providing an on-brand design service for their Commercial and Professional divisions. And working within strict guidelines set by Germany, we’ve produced impactful and effective comms for the UK market.

Examples of these include – point of sales materials promoting Miele’s extended 10-year warranty for their washing machines and dishwashers sold in Comet, John Lewis and Harrods. We also created an online campaign for their vacuum cleaner range. A direct mail campaign highlighted the benefit of Miele’s ‘Little Giants’ to the Hairdresser market. And we designed vouchers and booklets as gifts for the interactive Miele Experience Centre.

From a customer survey microsite to creating on-board vehicle graphics for over 200 vehicles our relationship with Miele continues to grow from strength to strength in many different and exciting ways.

Other creative projects for Miele have included:

A range of brochure designs for Miele Professional
Miele Care Collection direct mail
A 'massive' washing machine installation in the Miele sales centre

— What the client says.

“Jazzbones are a joy to work with, they have a deep understanding of brand values and personality and this is conveyed in every concept they deliver. Jazzbones scope projects intelligently and I've never needed to ask them to to re-visit an original brief.

The team at Jazzbones also speak in plain English and produce work worthy of a top 10 agency in a fraction of the time and without the drama, I'd recommend them to anyone in a heartbeat.”